7UP has teamed up with Buenos Aires, Argentina-based artist Raul Lemesoff to built the “Arma de Instruccion Masiva,” or the “Weapon of Mass Instruction,” a traveling library that tours argentina in the shape of a tank…

raul-lemesoff-weapon-of-mass-instruction-05

raul-lemesoff-weapon-of-mass-instruction-02

Argentina - Raul Lebensoff

raul-lemesoff-weapon-of-mass-instruction-04

raul-lemesoff-weapon-of-mass-instruction-07 raul-lemesoff-weapon-of-mass-instruction-08 raul-lemesoff-weapon-of-mass-instruction-09images via Arma de Instruccion Masiva | via designboom