— Inspiration Wall

Swedish Lifestyle is the way in to the Japanese market for Swedish design. They function as a distributor and business developer for Swedish fashion- and design companies, while helping the Japanese retailers to find and market new brands.

We got the exciting mission to create a new logo and visual identity, covering everything from business cards and labels to samples and presentation material. Since the identity has to work over time for various brands We developed a minimalistic design reflecting both Swedish and Japanese heritage. The colors adhere to the raw materials on each unit, apart from a strong yellow color in the shape of a circle. This central visual element replaces the red color on the Japanese flag and unites the visual identities of the two countries.