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Swedish Lifestyle is the way in to the Japanese market for Swedish design. They function as a distributor and business developer for Swedish fashion- and design companies, while helping the Japanese retailers to find and market new brands.
We got the exciting mission to create a new logo and visual identity, covering everything from business cards and labels to samples and presentation material. Since the identity has to work over time for various brands We developed a minimalistic design reflecting both Swedish and Japanese heritage. The colors adhere to the raw materials on each unit, apart from a strong yellow color in the shape of a circle. This central visual element replaces the red color on the Japanese flag and unites the visual identities of the two countries.
Exploding paper phones are the future… A very complicated piece that shows the insides of the phone as usp’s in a very now and consumer focussed approach.
I’ve had a few requests for Tattoo style work following on from the success of the O2 campaign, here’s the latest folio work in this style…Read More